Protact® Pristine: a metal finish for domestic appliances

Price points are under pressure and functionalities are coming closer together between brands. Therefore the importance of finishes increases for brand positioning and pricing.

Especially metal finishes have proven to support premium price points for domestic appliances. To expand opportunities for brands, Corus has developed a new cost-competitive and easy to clean metal look product: Protact® Pristine.

• For the consumer Protact® Pristine offers a fashionable metal look and ease of cleaning.
• For production Protact® offers superb formability.
• For logistics Protact® offers a scratch resistant surface finish to withstand handling and transport.
• And, the basis being carbon steel, Protact® ensures a cost-competitive solution.

Several brand owners have adopted Protact® Pristine to build their brands.

Martex (the Dutch manufacturer of electrical domestic appliances and consumer electronics) uses Protact®  Pristine for their newly developed Café Invento (Inventum) coffeemaker. Protact®  creates a sleek modern design beaming great workmanship. Read more about this unique coffee and tea pad machine.

SEB uses Protact® Pristine to support Tefal’s Smart Clean deep fat fryer. Protact® Pristine’s top coat enables consumers to easily clean the casing.